There are a number of ways for managed service providers to increase cash flow and boost profits. Efficiency can be improved, staff productivity can be increased, better margins achieved, and new in-house products could be developed. Unfortunately, all of these are easier said than done.
The main ways to increase profits by a significant amount is to attract new customers and increase the amount each existing client is spending.
If only there was a secret ingredient that MSPs are missing that could help them help to win more business and get each client to spend more! The good news is that for many MSPs, there is such a product.
Any MSP that has yet to include a web filtering service into their product portfolio could be missing out on substantial profits.
Web Filtering – An Easy Way for MSPs to Increase Profits
Filtering the Internet is now essential for many enterprises. In certain Industries it is mandatory for companies to filter the Internet. They need to ensure sensitive data are protected and risk is effectively managed. Networks must be protected from attacks by hackers and with an increasing number of web-borne threats, Internet usage policies alone are not sufficient to keep organizations protected. Those policies need to be enforced and a web filter is the natural choice.
In some industries, education for example, it is mandatory for the Internet to be filtered. Minors must be prevented from accessing obscene website content or other material that could be harmful. Even when it is not mandatory to filter the Internet it is often desirable. Hotels, restaurants, transport networks, airports, cafes, and coffee shops are choosing to implement controls to ensure all users enjoy a safe browsing experience.
In business, productivity losses from Internet abuse can be considerable. If every employee wasted an hour each day on personal Internet use, the losses to a medium-sized company would be substantial. Some studies suggest even more time is wasted by employees each day on non-work related Internet activities.
Failure to filter the Internet can prove costly in many ways. For example, the accessing of adult content in the workplace can lead to the development of a hostile working environment, which affects morale, productivity, and can cause all manner of HR headaches. The use of torrent sites and the downloading of pirated films, music, TV shows, and software can cause organizations legal headaches as well as placing pressure on bandwidth.
Many websites are unsafe and accessing those sites places organizations at a greater risk of a malware infection. A single compromised computer can cause an incredible amount of damage. The latest ransomware attack on Medstar Health is a good example. A computer virus was inadvertently downloaded which resulted in the shutdown of the health system’s email for its entire workforce, as well as its electronic medical record system.
Hollywood Presbyterian Medical Center was attacked with ransomware and had to pay $17,000 to obtain security keys to unlock its data. It is not only healthcare organizations that are having to deal with ransomware. U.S Police Departments have been forced to pay attackers after their computers have been locked by file-encrypting software, and many organizations have fallen victim to ransomware, keyloggers, viruses, and other malicious software. These infections are a drain on productivity and take a considerable amount of time and resources to fix.
A web filtering solution can protect against web-borne threats, can be used to tackle productivity losses, and prevent illegal or unsuitable website content from being accessed. Web filtering is now less of an option for many businesses and more of a requirement. MSPs offering such a service can fine it is an easy sell and a great way to boost profits.
What to Look for in a Web Filtering Product
In order for a third-party product to be included in an MSPs existing portfolio it should have a number of features. MSPs therefore need to find a web filtering product that:
- Has generous margins
- Is easy for sales teams to sell to clients
- Has a low management overhead
- Is easy to install
- Appeals to a wide range of clients
- Can be easily incorporated into existing product offerings
- Can be easily incorporated into back-office systems
There is a product that ticks all of these boxes, and that is WebTitan Cloud.
WebTitan Cloud and WebTitan Cloud for WiFi – Ideal Web Filtering Solutions for MSPs
WebTitan Cloud is a 100% cloud-based DNS filtering solution that has been designed to be easy to implement, maintain, manage, and sell to clients. WebTitan Cloud a no-brainer for many organizations, allowing thousands of dollars to be saved.
WebTitan Cloud can help organizations increase productivity of the workforce, improve security posture to prevent malware infections, and highly competitive pricing means considerable savings can be made by organizations looking to switch web filtering providers.
WebTitan can be implemented without any effect on Internet speed, there is no need for any additional hardware, no software downloads are required. Our product is easy to use and management is straightforward and not labor-intensive.
Key Features and Benefits of WebTitan Cloud that will Appeal to MSPs
WebTitan Cloud and WebTitan Cloud for WiFi have been developed to be appealing to MSPs and their clients. To make it as easy as possible for our web filtering solutions to be incorporated into existing client packages and allow MSPs to boost profits, we offer the following:
White labelling – Allows MSPs to add their own branding and color schemes.
Hosting choices – We can host on our servers, provide private cloud hosting, or you can run our solution within your own infrastructure.
Generous margins for MSPs and highly competitive pricing – An easy way to boost profits.
Usage-based Monthly billing – Makes WebTitan Cloud more affordable for clients.
Flexible pricing – Our product can easily be included in your pricing models.
Multi-tenanted solution – Advanced customer management features makes it easy to add new clients.
API-Driven – Easy integration into back-end billing and reporting systems.
Highly scalable – Our web filtering solution is suitable for businesses of all sizes.
Excellent Support – Industry leading customer service and technical support. If you have a problem, it will be rapidly resolved.
To find out more about how easy it is to incorporate WebTitan Cloud into your existing portfolio and boost profits contact our sales team today.